A client acquisition system for outsourcing founders who are tired of being their company's only salesperson — built by someone who's done it first, for himself.
Schedule a 30-Minute Workshop"I've talked to three lead gen companies this year. Not a single one called me back after the first meeting." — Sound familiar?
You built something worth talking about. Trusted clients who stay for years. Engineers who love the work. A culture that competitors can't copy.
But growth still depends on you personally knowing someone, calling someone, being in the room when the decision gets made. If you stop selling for two weeks, the pipeline goes quiet.
You've tried lead gen agencies. They didn't call back. You've looked at content marketing. Nobody explained what it actually looks like for a 40-person outsourcing shop. You know LinkedIn matters. You just don't have anyone who can do it properly — and you're not about to become an influencer.
What's missing is the foundation everything else sits on: a precise profile of your ideal client, the exact language that makes them pay attention, and a tested system that puts you in front of them — without you being the one who sends every message.
They started with a list and a cold email template. They never stopped to ask: Who is your actual buyer? What keeps them up at night? What words make them respond? What makes them pick up the phone for one outsourcing company and delete the email from another?
That's not marketing. That's the foundation. Without it, every ad, every post, every outreach message is a guess.
Not a template. Not a generic outsourcing playbook. A system built from your clients, your culture, your differentiators — tested with real budget before you scale anything.
Not "CTOs in Europe." The specific person, at the specific company, with the specific problem your team solves better than anyone. Their age, their concerns, their decision process, their objections.
The exact words they use when they talk about staffing challenges, their frustrations with outsourcing vendors, what they actually search for. Not what you think they search for — what they actually say to a colleague over coffee.
Real ad copy, tested with real budget on Meta. You'll know what resonates before you invest serious money. No more guessing which message works.
Built for your specific buyer. Not a template with your logo swapped in. A page that speaks directly to the CTO in Amsterdam or Berlin who needs exactly what you offer.
LinkedIn posts, outreach sequences, and a framework your team can run without you. Content that sounds like an honest conversation between engineers — not a marketing department.
The 30-second story you can't write yourself. What makes your company different from 500 other outsourcing shops — in language a CTO understands immediately.
This isn't a framework I read about. It's the exact process I used to build my own client acquisition system — and I can show it to you, live, on a screen share.
Here's what I did — and what I'll do for you:
Profiled my ideal client in detail — age, company type, psychology, AI posture, decision patterns.
Wrote 16 problem statements in his own words — what he'd say to a friend over a beer. Validated each one.
Mapped them into four clusters. Each cluster = one emotional dimension. Each dimension = a different ad angle.
Wrote headlines and tested them with real budget on Meta. Kept what worked, cut what didn't.
Built a landing page and a diagnostic tool — live, generating responses, converting visitors.
You don't have to take my word for it. I'll share my screen and walk you through every piece — the profile, the statements, the clusters, the tested headlines, the live landing page. Thirty minutes. Then you decide.
I'll show you the process live, using my own business as the example. No pitch deck. No promises. Just the work.
Schedule WorkshopOr email directly: vladimir.banic@gmail.com